Bose | Look Up
As Thrive Global’s Director of Creative Strategy, I was tasked with development of “The Science Behind” a new Thrive Global franchise that explains the fascinating science underpinning the simplest and most effective well-being techniques. We partnered with Bose as the inaugural sponsor of the Science Behind series.
Because Bose had just launched the Bose 700 Smart Headphones, voice assistant enabled headphones that allow users to operate their devices with less screentime, we partnered to produce “The Science Behind: Looking Up” — a 3 minute scientific deep dive into the benefits of looking up at the world around you.
I collaborated with Thrive’s science editor, Mallory Stratton and our distinguished hosts Titi Shodiya and Zakiya Whatley of the Dope Labs podcast to write the script, and worked closely with our incredible animation production team, Mighty Oak to bring the scientific concepts to life while striking a fun yet sophisticated tone.
The Science Behind Looking Up
Our brains have incredible mechanisms to unfry themselves when they’re overloaded. All you have to do is look up from your phone and let your brain do the rest.
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