Sleep Number | Recharge Revolution

Recharge Revolution is a 4-part mini-doc series currently in production, featuring everyday role models who prioritize their sleep and in turn take a stand against the “anti-sleep culture” that has come to be expected in their professions and lifestyles. 

In partnership with sleep scientist Dr. Wendy Troxel, we debunk the sleep misconceptions that can lead to sleep deprivation for first responders, teens studying for exams, caregivers, and busy entrepreneurs — and provide helpful strategies for our audience to prioritize the rest they need.  As creative lead on this series, I created the concept for this series, oversaw the casting process, interviewed talent on set, and advised on post-production.

The series was ranked #5 in Pressboard’s Top 100 Branded Content Campaigns of 2019 and rated Numerator’s “Best Branded Content Campaign of the Week.”

Recharge Revolution: Sleep is for the Strong

Our service members are trained to be constantly vigilant to protect us, but that habit becomes a challenge when they go to bed and need to prioritize restful sleep. Watch more on how fire captain Ben Pēna, an Iraq war veteran, gets the rest he needs.

Recharge Revolution: Ending Team Sleep Deprivation

Being well rested helps teenagers pay attention to what's really important. Watch more to see how you can be at your best through quality sleep.

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